VIRGIN MOBILE USA
Working directly with the Virgin Mobile digital marketing team, I managed the creation of extensive online advertising for their three product lines: Beyond Talk, Broadband2Go and PayLo. Additionally, I assisted with content management to support business initiatives - from new product launches to the full redesign of virginmobileusa.com.
Online Advertising
As a producer, I managed the creation of multiple online advertising redesigns for 3 separate units of business at Virgin Mobile. My primary responsibility was to work directly with the client and internal creative/technical teams to ensure banner creative was strategically sound, applied correctly to all products and modified for frequent promotional pricing. Additionally, working with a third party media team, I oversaw the trafficking of all flash banners and backup graphics on a rolling basis.
For the holiday season, I managed the production and trafficking of over 200 unique banners, all of which launched on time and error free.
HTC Evo V 4G Landing Page
To launch the first 4G products available on the Virgin Mobile network, I spearheaded the creation of a landing page to provide consumers with ample feature-based information. Users were driven to this page from on-site placements and outside media.
Related Projects
Work completed while employed at BEAM Interactive.