MINI USA EMAIL DEVELOPMENT
While working on the MINI account, I have managed the creation of complex email streams and one-off touches to new and prospective MINI owners. From mapping content in email touches through deploying personalized emails to selected recipients, I have experience managing CRM programs of various levels of complexity.
Ensuring the successful send of MINI communications requires coordination with the client, internal teams and external vendors to make sure all messages are strategically sound, sent accurately and built according to technical specifications.
Related Projects
Work completed while employed at BEAM Interactive.