In 2015, MINI turned to BEAM to reskin their top rated website to align with new global branding direction. Armed with little more than a print style guide, I guided the team from kickoff through launch, overseeing what turned out to be a far more complex project than swapping out style sheets. During the project, I took charge of many content/user experience decisions, authored functional specs and sitemaps, implemented processes for efficient collaboration between creative & technical teams, managed client relationships, made key tracking/analytics decisions, and led project QA efforts by authoring detailed testing plans for a dedicated team.

So what was the result of a rapid six-month platform redesign? MINIUSA.com is more flexible, image-rich, user-friendly and faster than ever.

Since launch, I’ve managed the day to day operations of the platform including ongoing maintenance, monthly updates to special offer content, product launches and additional website enhancements.

While on the MINI team, I managed a complete rebuild of the configurator. Doing so required collaboration with our creative & tech teams to outline, prototype and build the final user experience, coordination with our analytics team to establish strategic tracking plans and alignment with the MINI product team to ensure the accurate displaying of vehicle options.

Since launch, the MINI USA configurator has proven to be the most effective lead generator for the brand and is consistently ranked near the top of JD Power's review of automotive websites.

Project Management Process

My project management style encourages collaboration and effective communication between departments. Through a mix collaboration tools, I excel at creating and maintaining project plans that ensure that the larger team understands our current progress and what needs to be done to ensure a successful launch.

2013 Website Redesign

The first MINIUSA.com redesign that I managed consolidated three disparate experiences (a flash desktop site and separate mobile/tablet websites) into one fully adaptive platform, sharing content, built on Adobe CQ5. Content and applications were built and brought into the 150+ site pages through customizable templates, which allowed for easy content creation and editing by the BEAM creative team.