JAMESON IRISH WHISKEY
Through QR codes on POS displays, Jameson aimed to target football fans in liquor stores and national nightspots. Upon navigating to a microsite, users were provided with the opportunity to download a Jameson branded Cornhole app to their phone (iOS & Android applications) or play on Facebook.
Mobile Application
Using the smartphone's built in accelerometer or touchscreen, a user could compete against the computer or a friend in a race to 21 points. After each game, users were able to share their score on the global leaderboard. On this project, I managed the agency's relationship with a third party developer as well as internal creative and account teams, overseeing adherence to functional specs, QA and the final in-market launch of the application.
Related Projects
Work completed while employed at Marketing Drive.