DANNON YOGURT: COLLECT, SPELL & WIN
During a promotional period, specially marked Dannon Fruit on the Bottom yogurt containers contained game pieces that could be collected for a chance to win prizes. As the online extension of the campaign, DannonRewards.com provided users with product information, promotional details and a bonus game.
Microsite
To successfully launch this website, I managed the full project lifecycle from initial UX through creative & technical development. After launch, I led all program reporting efforts to assess and understand site usage to better optimize the user's site experience. I completed analysis efforts on a monthly basis, garnering increased site performance each month during the campaign timeframe
Related Projects
Work completed while employed at Marketing Drive.