MINI prides itself in being different than other car brands, which permeates through to the car buying experience. In select MINI dealerships, shoppers can interact with a dealer-specific iPad kiosk to compare MINI models, learn about the brand and then build their dream car, which they can send right to a motoring advisor.

While building this experience, I was responsible for:

• Collaborating with our design director to map out the digital journey for shoppers and the retail implementation within the dealerships

• Managing relationships with furniture, hardware and technical partners to ensure smooth rollout to retail locations