BOOST MOBILE
To launch the Samsung Galaxy SII 4G, Boost Mobile launched a series of intergalactic executions across their digital platform and through online advertisements. Final deliverables included an HTML5 landing page, an interactive flash homepage panel, an enhanced e-commerce experience & five sizes of OLA.
Landing Page
As the brand’s first 4G enabled product, it was important to provide a solution that would fuel product sales while informing users of the benefits of this powerful smartphone. Working with our creative & technical teams, I was in charge of the parallax-driven landing page, which successfully took users deep into the inner workings & features of the Samsung Galaxy SII 4G. I oversaw this program from the generation of the creative brief through final launch.
E-commerce Experience
To increase the visibility of the Samsung Galaxy SII in their e-commerce store, we developed and implemented a series of subtle executions to help drive purchases of the smartphone. The key to the success of this integration was to balance promotional callouts while avoiding any sort of interruptive distraction to a user's overall shopping experience.
Online Advertisements
While adhering to web banner file restrictions, I managed the development of multiple engaging and eye-catching sizes of OLA units. Oversight included initial storyboarding through technical development and final trafficking to a third-party media vendor.
Related Projects
Work completed while employed at BEAM Interactive.